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Claire Swedberg
River Island is among fashion retailers gaining a trove of data with Crave Retail smart fitting rooms, enabling more seamless shopping.
River Island is providing a more seamless shopping experience with its smart fitting room technology that leverages RFID tag reads to identify the apparel shoppers are trying on.
The technology not only enables River Island to make suggestion and better server shoppers, but also to view trends for specific products and even head off shrink risks.
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